attract new customers Archives

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Lifestyle

From Boardrooms to Brunch: Maximising Bartercard for Business and Pleasure

Undoubtedly, Bartercard can transform a business' operations. Members harness its expansive network to attract new customers, sell excess stock at full value, and increase their cash flow, both in trade dollars and cash. However, beyond business, Bartercard opens up a…

Bartercard New ZealandMay 23, 2024

Salesperson turning a knob to select customer retention strategy instead of acquisition.

Business Marketing

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business. However, while all types of customers are equally important, their distinct characteristics require different marketing strategies. Understanding these differences is essential for effective resource allocation and strategic planning. New…

Bartercard New ZealandFebruary 26, 2024

Hospitality

Selling Excess Inventory

In the cash economy, to sell excess stock, a business would typically apply a discount, run dealer promotions, or write off excess stock as a loss. Bartercard helps companies put inventory, equipment, and employees to good use, converting downtime and spare…

Bartercard New ZealandJanuary 17, 2024

Young woman stretching body while working with laptop computer at her desk home office.

Lifestyle

Take a Break

In the last decade, the landscape of the business world has undergone significant changes. Factors such as lockdowns, remote work, and hybrid learning have impacted both businesses and families. Small business owners, in particular, have faced challenges, with some forced…

Bartercard New ZealandDecember 14, 2023

Marketing

The Importance of Building Brand Authority

Building brand authority has emerged as a powerful strategy to establish credibility, trust, and influence within the market. Where consumers are discerning and competitive industries thrive, brand authority plays a pivotal role in differentiating businesses and fostering long-term success. What…

Bartercard New ZealandNovember 8, 2023

Business

Strategic Investment: Areas for Your Business Growth

When it comes to expanding your business and boosting profitability, investments play a crucial role. It’s essential to strategically invest in the right areas to stay ahead of the competition and ensure long-term success. But which areas should you focus…

Bartercard New ZealandJune 26, 2023

A woman entrepreneur standing in her business.

Business tips

Effective Strategies for Monitoring Cash Flow

Ensuring smooth cash flow is crucial for the success of your business. By implementing a few strategic measures, you can keep your company's finances flowing seamlessly. Here are some effective tactics to help you stay on top of your cash…

Bartercard New ZealandMay 31, 2023

Business

Unlocking Business Potential through Bartering

Bartering is a way of trading goods and services without using money. Businesses can benefit from this type of exchange by exchanging goods and services instead of cash. This can be especially helpful for those who are short on hard…

Bartercard New ZealandApril 13, 2023

Macro photo of tooth wheel mechanism with MARKETING, CUSTOMER, PROMOTION, SERVICE, PRICING, PRODUCT and BRANDING words imprinted on metal surface

Business

Using Your Trade Dollars Effectively

Beyond the simple concept of exchanging goods and services, Bartercard uses technology to provide businesses access to an expansive ecosystem of like-minded business owners. This enables products and services to be exchanged and business sales to increase by up to…

Bartercard New ZealandNovember 16, 2022

Marketing

Stretching Your Marketing Dollar

They say every dollar counts, and no more so than during the current economic climate. No business can afford to waste its limited marketing resources on hit-or-miss campaigns. It’s essential to plan and track marketing efforts so you can evaluate…

Bartercard New ZealandAugust 30, 2022

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