Skip to main content
Tag

attract new customers

Salesperson turning a knob to select customer retention strategy instead of acquisition.
BusinessMarketing

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business.  However, while all types of customers are equally important, their distinct characteristics require different marketing strategies.  Understanding these differences is essential for effective resource allocation and strategic planning. New…
Anna
February 26, 2024
A luxury hotel room
Hospitality

Selling Excess Inventory

In the cash economy, to sell excess stock, a business would typically apply a discount, run dealer promotions, or write off excess stock as a loss.  Bartercard helps companies put inventory, equipment, and employees to good use, converting downtime and spare…
Anna
January 17, 2024
Young woman stretching body while working with laptop computer at her desk home office.
Lifestyle

Take a Break

In the last decade, the landscape of the business world has undergone significant changes. Factors such as lockdowns, remote work, and hybrid learning have impacted both businesses and families. Small business owners, in particular, have faced challenges, with some forced…
Anna
December 14, 2023
Young businessmen and women meeting and brainstorming on brand ideas
Marketing

The Importance of Building Brand Authority

Building brand authority has emerged as a powerful strategy to establish credibility, trust, and influence within the market. Where consumers are discerning and competitive industries thrive, brand authority plays a pivotal role in differentiating businesses and fostering long-term success. What…
Anna
November 8, 2023
Text showing inspiration Grow Your Business
Business

Strategic Investment: Areas for Your Business Growth

When it comes to expanding your business and boosting profitability, investments play a crucial role. It’s essential to strategically invest in the right areas to stay ahead of the competition and ensure long-term success. But which areas should you focus…
Anna
June 26, 2023
A woman entrepreneur standing in her business.
Business tips

Effective Strategies for Monitoring Cash Flow

Ensuring smooth cash flow is crucial for the success of your business. By implementing a few strategic measures, you can keep your company's finances flowing seamlessly. Here are some effective tactics to help you stay on top of your cash…
Anna
May 31, 2023
Key Success Concept
Business

Unlocking Business Potential through Bartering

Bartering is a way of trading goods and services without using money.  Businesses can benefit from this type of exchange by exchanging goods and services instead of cash.  This can be especially helpful for those who are short on hard…
Anna
April 13, 2023
Macro photo of tooth wheel mechanism with MARKETING, CUSTOMER, PROMOTION, SERVICE, PRICING, PRODUCT and BRANDING words imprinted on metal surface
Business

Using Your Trade Dollars Effectively

Beyond the simple concept of exchanging goods and services, Bartercard uses technology to provide businesses access to an expansive ecosystem of like-minded business owners. This enables products and services to be exchanged and business sales to increase by up to…
Anna
November 16, 2022
A business owner holding a tablet displaying the words Online Marketing and ideas
Marketing

Stretching Your Marketing Dollar

They say every dollar counts, and no more so than during the current economic climate.  No business can afford to waste its limited marketing resources on hit-or-miss campaigns. It’s essential to plan and track marketing efforts so you can evaluate…
Anna
August 30, 2022
Build good habits symbol. Wooden blocks with words 'build good habits'. Male hand. Beautiful wooden table, white background, copy space.
Business

Habits of highly successful business owners

It’s tough at the best of times to build a successful business.  The challenge has become even more difficult for many small businesses in recent times.  It’s easy to slip into old, safe habits and forget the basics you need…
Anna
June 3, 2022
Close Menu