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customer acquisition

Smiling portraits against man using map app on phone

Innovative Ways to Attract New Customers

Attracting new customers can be challenging and costly and often requires multiple forms of marketing.  There is no one-size-fits-all approach when it comes to attracting new customers.  If cash flow is tight, it pays to research and find alternative ways…
May 13, 2024
Salesperson turning a knob to select customer retention strategy instead of acquisition.

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business.  However, while all types of customers are equally important, their distinct characteristics require different marketing strategies.  Understanding these differences is essential for effective resource allocation and strategic planning. New…
February 26, 2024
A fruit and veg stall displaying produce with price tags

The Importance of Having a Clear Pricing Strategy

Establishing an effective pricing strategy is crucial for businesses to achieve profitability, attract new customers, and retain existing ones.  Finding the right price that balances value for money with sustainable profit margins requires careful consideration. The Need for a Pricing…
September 12, 2023