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customer loyalty

Marketing automation, growth marketing strategy concept. Digital marketing automation tools used for all in one, email marketing, social media, customer journey, pricing, advertising, and loyalty.
Marketing

Maximising Your Marketing ROI

In today's economic climate, every dollar counts, especially for businesses striving to make the most of their marketing resources. Wasting time and money on hit-or-miss campaigns is simply not an option. It's crucial to plan and track your marketing efforts…
Anna
March 24, 2024
Salesperson turning a knob to select customer retention strategy instead of acquisition.
BusinessMarketing

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business.  However, while all types of customers are equally important, their distinct characteristics require different marketing strategies.  Understanding these differences is essential for effective resource allocation and strategic planning. New…
Anna
February 26, 2024
Young businessmen and women meeting and brainstorming on brand ideas
Marketing

The Importance of Building Brand Authority

Building brand authority has emerged as a powerful strategy to establish credibility, trust, and influence within the market. Where consumers are discerning and competitive industries thrive, brand authority plays a pivotal role in differentiating businesses and fostering long-term success. What…
Anna
November 8, 2023
Photo of a male customer service agent with headset working in call centre.
Business

How to Handle Difficult Customers

Every business inevitably encounters dissatisfied, angry, or difficult customers. These challenging situations can significantly impact staff morale, customer loyalty, and a company's reputation. If you've seen videos on social media about customers actively disrupting a business out of frustration over…
Anna
September 3, 2023
Indoor shot of two young women friends smiles as they receive their hot drinks from the cafe counter. Happy young female friends buying coffee.
Business

Ways to improve customer service and retention

In today’s competitive business landscape, customer service is fundamental in building strong relationships with patrons and driving business growth.  Providing exceptional service not only enhances customer satisfaction but also leads to increased loyalty and retention. Listen and understand customer needs…
Anna
July 23, 2023
Coworkers standing together around a table discussing business improvement ideas
Business

Five Business Improvement Ideas to Implement this Year

2022 is the perfect time to consider new business growth strategies and aspirations. However, with the constant change over the past two years, many companies have experienced setbacks and had to drastically alter their business progression plans. It can be…
Anna
February 28, 2022
Group of businesspeople sitting round a table discussing change ideas
Business tips

Adapting Your Business to Embrace Change

Every day in business you’re faced with change. Some changes arise internally, others are placed upon you by rules, regulations, and the ever-shifting business environment. Some are positive changes you choose to make, to develop your business. Having a business…
Anna
October 19, 2021
Barista hears complaint from coffee shop customer
Business

How to Deal with Unhappy Customers

Many of us have had to deal with unhappy customers as part of our business dealings, and it’s never easy. However, if we know what to say at the right time, the situation can usually be saved. In fact, we…
Anna
September 6, 2021
Customer opening package
Business

What is the Role of Customer Service in Customer Retention?

Great customer service is the cornerstone of any effective customer retention strategy. It has the power to increase customer value and overall revenue, as returning customers offer more value than new customers. This suggests your customer service tactics and customer…
Anna
June 29, 2021
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