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increase sales

Salesperson turning a knob to select customer retention strategy instead of acquisition.
BusinessMarketing

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business.  However, while all types of customers are equally important, their distinct characteristics require different marketing strategies.  Understanding these differences is essential for effective resource allocation and strategic planning. New…
Anna
February 26, 2024
Young woman stretching body while working with laptop computer at her desk home office.
Lifestyle

Take a Break

In the last decade, the landscape of the business world has undergone significant changes. Factors such as lockdowns, remote work, and hybrid learning have impacted both businesses and families. Small business owners, in particular, have faced challenges, with some forced…
Anna
December 14, 2023
Group of businesspeople smiling and talking with each other
Business

The Importance of Networking for Small Business Owners

Networking provides a valuable platform for small business owners to establish mutually beneficial relationships, exchange information, and tap into new opportunities. Building a strong network of contacts and connections in today's highly competitive business landscape has become a fundamental strategy…
Anna
July 30, 2023
Business

The benefits of offering a customer loyalty program

Customer loyalty is what every business strives for. To have loyal customers who support you, promote your brand, and keep returning with their friends and family is the ideal scenario for any business, no matter what product or service you…
Anna
April 8, 2021
Man swipes card through eftpos machine
Business

How Bartering Can Kickstart Your Business

Bartering can be described as an act of trading goods and services between two or more parties without the use of money. Barter trading is beneficial for companies that see a mutual benefit in exchanging goods and services instead of…
Anna
January 27, 2021
Businessman-out-of-focus-behind-blue-neon-shopping-cart-icon
Business tips

Top Tips for Upselling in Person and Online

The art of upselling is one of the most effective tricks to increase sales. It’s a strategy used to convince customers to buy a better version of your product or service or make an additional purchase without planning to beforehand.…
Anna
December 20, 2020
Two warehouse workers speaking about inventory wearing hard hats and high vis gear
Business

Inventory Management Tips for Small Businesses

Inventory management is an important aspect of starting a small business. It allows you to gauge business profitability, track supply, and manage your stock without exhausting more time and money than you have to. Though it may seem simple, good…
Anna
October 5, 2020
Shipping containers stacked together into a grid
Business

Keys to Successful Inventory Liquidation

Excess stock is a familiar challenge for all retailers. It's a common issue, and excess inventory problems can arise due to a number of factors out of your control. Market trends change, and demand forecasts sometimes don’t pan out. Whatever…
Anna
September 17, 2020
Small business owner checks digital marketing campaigns on various devices
Business

What Every SME Should Know About Digital Marketing

Digital marketing can be a complex arena to navigate, whether you’re a seasoned marketer or an old school small business owner. The landscape is constantly changing. More and more suppliers everyday join an ever-growing list of online advertising providers, which…
Anna
September 9, 2020
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