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Business

What are the phases of a business cycle?

A business cycle is the natural rise and fall of economic growth over a period of time. The cycle is a useful tool for analysing the wider economy, as the upward and downward fluctuations show variations in production, employment, wages,…
Anna
January 23, 2020
Business

How are B2B and B2C Marketing Different?

The most basic way that businesses make a profit is to sell their goods and services. To do so first requires that businesses provide a good or service, then to market that product and make sales. However, there are two…
Anna
January 14, 2020
Business

Best Practices for Cross-Selling and Upselling

Research shows conclusively that your existing customers are your best chance at increasing your overall sales. Closing a deal with a potential new customer is tricky and doesn’t actually happen all that often—even if your sales team are virtuosos of…
Anna
December 12, 2019
Business

Understanding The Whole Financial Picture

Understanding the financial health of your business can be an extremely overwhelming task to get your head around. Unless you have a passion for figures then it’s an area that can cause a lot of frustration and stress. You may have…
Anna
November 18, 2019
BusinessBusiness tips

The Importance of Marketing

As a small business owner, consistent, constant marketing plays a big part in making sure your audience knows you, what you offer and what makes you unique. It would be great to simply open the door to your business every…
Anna
November 18, 2019