The most basic way that businesses make a profit is to sell their goods and services. To do so first requires that businesses provide a good or service, then to market that product and make sales. However, there are two…
AnnaJanuary 14, 2020
Research shows conclusively that your existing customers are your best chance at increasing your overall sales. Closing a deal with a potential new customer is tricky and doesn’t actually happen all that often—even if your sales team are virtuosos of…
AnnaDecember 12, 2019
Understanding the financial health of your business can be an extremely overwhelming task to get your head around. Unless you have a passion for figures then it’s an area that can cause a lot of frustration and stress. You may have…
AnnaNovember 18, 2019
As a small business owner, consistent, constant marketing plays a big part in making sure your audience knows you, what you offer and what makes you unique. It would be great to simply open the door to your business every…
AnnaNovember 18, 2019
To increase business profits, you don’t need to allot a huge portion of your company’s budget. Even the best-planned marketing campaigns can fail. Every facet of business decision-making, including one’s marketing strategy, almost always involves risks, and a positive turnout…
AnnaNovember 15, 2019
Did you know that the ancient concept of bartering goods/services is still relevant in this age of digital money? Yes, as amazing as it may seem, trading your products in exchange for what you need or would otherwise have purchased…
AnnaNovember 14, 2019
Most business marketing efforts are split between the competing goals of customer acquisition and customer retention. While new customers translate directly to more business, and greater opportunities for expansion, every business still needs its share of loyal customers to remain…
AnnaNovember 14, 2019
Bartercard’s cashless currency is becoming a popular choice for employers to incentivise their employees, rewarding additional bonuses and providing staff gifts. You might think Bartercard’s benefits can only be used to get more customers, but in fact, they can also be…
AnnaOctober 30, 2019
You work hard for every dollar you earn in your business. The last thing you want is to waste it on hit-and-miss advertising or marketing campaigns. You need to make sure your investment in marketing is working for you and…
AnnaOctober 16, 2019
