marketing strategy Archives

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Business tips Finance Marketing

Attracting Customers in a High-Cost Economy: Smarter Ways to Grow Your Business

Attracting new customers has always required time, effort, and investment—but in today’s economic climate, it’s even more challenging. With rising inflation, ongoing fuel costs, and increased cost-of-living pressures impacting both businesses and consumers, many owners are being forced to rethink…

Bartercard New ZealandMarch 25, 2026

Marketing

Automating Marketing for Greater Efficiency

Running a business requires a focus on multiple areas, including customer service and operations. Marketing can often become time-consuming, yet it is crucial for driving growth. This is where automating marketing for greater efficiency becomes invaluable. By utilising automation tools, small businesses…

Bartercard New ZealandOctober 5, 2025

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Business

Understanding Your Audience: The Key to Creating Effective Marketing Campaigns

Running a successful business means understanding your audience. Knowing your customer (KYC) is the foundation upon which you can build marketing campaigns that connect, resonate, and drive results. For Bartercard members, this principle takes on even greater importance within a…

Bartercard New ZealandFebruary 2, 2025

Business

Unlocking B2B Business Growth: 8 Effective Strategies Utilising Content

One crucial aspect many B2B business owners often overlook, particularly when starting out, is creating brand awareness. Instead of immediately diving into sales and marketing campaigns, they may wonder why they aren't inundated with business opportunities. While marketing campaigns can…

Bartercard New ZealandOctober 9, 2023

Business

The Best Marketing Blogs to Follow in 2022

Following the best marketing blogs is a great way to keep informed and inspired, especially when establishing your own multi-channel marketing platform. Here, we look at our favourite marketing blogs and some of the most successful and distinctive strategies behind them. Explore…

Bartercard New ZealandFebruary 1, 2022

marketing strategy

Attracting Customers in a High-Cost Economy: Smarter Ways to Grow Your Business

Automating Marketing for Greater Efficiency

Understanding Your Audience: The Key to Creating Effective Marketing Campaigns

Unlocking B2B Business Growth: 8 Effective Strategies Utilising Content

The Best Marketing Blogs to Follow in 2022

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