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marketing

Social media marketing concept for marketing with applications
Business

The Importance of a Strong Online Presence

A solid online presence increases your visibility, enables you to connect with your target audience, engage potential customers, and drive fresh customer activity.  In this digital age, it's essential for any business looking to thrive and succeed. Visibility and Reach…
Anna
October 31, 2023
Woman live streaming for online shopping campaign
Marketing

How to Use Influencer Marketing to Promote Your Business

Incorporating influencer marketing involves leveraging online sources to endorse appropriate products to their specific audience. Social media influencers have emerged as powerful voices that can sway consumer opinions and shape purchasing decisions.  Influencer marketing has become a prominent strategy for…
Anna
October 16, 2023
Macro photo of tooth wheel mechanism with MARKETING, CUSTOMER, PROMOTION, SERVICE, PRICING, PRODUCT and BRANDING words imprinted on metal surface
Business

Using Your Trade Dollars Effectively

Beyond the simple concept of exchanging goods and services, Bartercard uses technology to provide businesses access to an expansive ecosystem of like-minded business owners. This enables products and services to be exchanged and business sales to increase by up to…
Anna
November 16, 2022
A business owner holding a tablet displaying the words Online Marketing and ideas
Marketing

Stretching Your Marketing Dollar

They say every dollar counts, and no more so than during the current economic climate.  No business can afford to waste its limited marketing resources on hit-or-miss campaigns. It’s essential to plan and track marketing efforts so you can evaluate…
Anna
August 30, 2022
Coworkers standing together around a table discussing business improvement ideas
Business

Five Business Improvement Ideas to Implement this Year

2022 is the perfect time to consider new business growth strategies and aspirations. However, with the constant change over the past two years, many companies have experienced setbacks and had to drastically alter their business progression plans. It can be…
Anna
February 28, 2022
New Customer - handwritten text in a notebook on a desk
Business

How to attract new customers to your business

Whether you’ve been in business one year, several years or for decades, there’s always something new to learn, especially when it comes to attracting new customers. The marketplace is constantly changing, and it seems every day a new approach is…
Anna
November 17, 2021
Business partners settling debts with handshake at office
Business

Collecting Business Debts Without Burning Bridges

As a small business owner, collecting outstanding debt is never an easy feat. It can be a frustrating ordeal when clients delay paying for your products and services, or worse, refuse to pay altogether! On top of that, even if…
Anna
October 29, 2020
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