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Small business owner getting new customers with modern technology
Technology

Will Investing in New Technology Boost Your Small Business?

Every business, no matter how small, relies on technology for marketing, communication, and recording vital information. Technology makes business processes more efficient, allowing them to promote their products and services more creatively. There’s no denying that the right technology can…
Anna
March 27, 2020
Business computer with social media engagement graphics rising from keyboard
Business

How Social Media Has Changed Word-Of-Mouth Marketing

Word-of-mouth marketing has long been a tried-and-tested strategy, one that brands have relied on to extend the reach of their products and customer base. It’s a great way to attract and retain customers, as people tend to trust the recommendations…
Anna
March 26, 2020
man doing stocktaking of product in cardboard box on shelves in warehouse by using digital tablet
Business

Inventory Turnover Ratio – Moving Your Business Forward

Running a business requires up-to-date inventory management. When the demand for your products or services is high, you need an accurate inventory ledger to ensure production is meeting consumer demands. Conversely, when demand is low, business owners need to slow…
Anna
March 2, 2020
Business

Short-Term Goals to Aid Your Long-Term Business Vision

Businesses set long-term goals to help them measure their success. However, as a business owner, you must also set attainable and specific short-term goals that support the bigger picture. Invest time to create scalable plans that will accelerate your business…
Anna
February 14, 2020
Business

How are B2B and B2C Marketing Different?

The most basic way that businesses make a profit is to sell their goods and services. To do so first requires that businesses provide a good or service, then to market that product and make sales. However, there are two…
Anna
January 14, 2020
Business

What are the Biggest Challenges Faced by Business Networks?

Small-to-Medium Enterprises (SMEs) often lack the sheer size they need to compete with much larger, international firms. Doing business in an environment where you’re one of the smaller fish is difficult, which is why smaller businesses often align their objectives…
Anna
January 14, 2020
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