Many business owners think a clearance sale is just a way to cut your losses, to finally rid yourself of stock that you’ve given up hope of turning a profit on. Fortunately, however, some strategic thinking can help you turn…
AnnaMarch 30, 2021
Doing business in such a competitive e-commerce market, loyal customers will be the backbone of your success. Research claims that acquiring new customers is five times more expensive than retaining ones. This is why more businesses are striving to optimise…
AnnaSeptember 27, 2020
Business networking can often be an uncomfortable task. Reaching out to professionals outside your immediate circle can be overwhelming or anxiety-inducing, yet networking remains crucial to your business success. So, how can introverts up their networking game? We discuss how…
AnnaAugust 18, 2020
No business has survived the era of COVID-19 completely unscathed. During such uncertain times, business owners have been faced with numerous challenges: layoffs, pay cuts, plummeting sales, and reduced profits. The reality is that many businesses will need to find…
AnnaJune 29, 2020
COVID-19 has taken a heavy toll on the global economy. Businesses are closing, customer demand has declined, supply chains have been interrupted, and new regulations have challenged businesses to reach customers in new ways. Indeed, a lengthy and challenging recovery…
AnnaJune 4, 2020
With so much uncertainty in our midst, businesses are on edge when it comes to keeping their operations running and their client base intact. With social distancing the new norm and a stay-at-home suggestion still in place outside work, it’s…
AnnaJune 1, 2020
While many people and businesses will start to resume some sense of normality over the coming weeks, we still need to be mindful of social distancing. That said, an extra two metres should not impact how we are communicating with…
AnnaMay 26, 2020
Many businesses are struggling during the Covid-19 pandemic. If you still have your doors open, either literally or online, you might feel you need to do whatever it takes to keep customers interested. You may find it tempting to discount…
AnnaMay 5, 2020
Sure, we’ve all said it: “Next year will be different”. It’s this simple bit of self-assurance that gives rise to new year’s resolutions, and those can apply to your business as well! So, to start you on the right path…
AnnaMay 3, 2020
