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Young businessmen and women meeting and brainstorming on brand ideas
Marketing

The Importance of Building Brand Authority

Building brand authority has emerged as a powerful strategy to establish credibility, trust, and influence within the market. Where consumers are discerning and competitive industries thrive, brand authority plays a pivotal role in differentiating businesses and fostering long-term success. What…
Anna
November 8, 2023
Woman live streaming for online shopping campaign
Marketing

How to Use Influencer Marketing to Promote Your Business

Incorporating influencer marketing involves leveraging online sources to endorse appropriate products to their specific audience. Social media influencers have emerged as powerful voices that can sway consumer opinions and shape purchasing decisions.  Influencer marketing has become a prominent strategy for…
Anna
October 16, 2023
A business owner holding a tablet displaying the words Online Marketing and ideas
Marketing

Stretching Your Marketing Dollar

They say every dollar counts, and no more so than during the current economic climate.  No business can afford to waste its limited marketing resources on hit-or-miss campaigns. It’s essential to plan and track marketing efforts so you can evaluate…
Anna
August 30, 2022
BusinessMarketing

Your Guide to Going Global

The time has come for you to expand your business horizon and go global. You have a great product and now you want to get more customers so that everyone will know about it! So, how do you start promoting your business…
Anna
June 11, 2019
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