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BusinessMarketing

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business.  However, while all types of customers are equally important, their distinct characteristics require different marketing strategies.  Understanding these differences is essential for effective resource allocation and strategic planning. New…
Anna
February 26, 2024
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Business

Business Succession Planning: Preparing For The Future

Succession planning is crucial for any business, especially for family-owned enterprises transitioning from generation to generation.  It encompasses a range of estate planning tactics to ensure the business's continued success even after the original owners retire, pass away, or decide…
Anna
February 13, 2024
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Hospitality

Selling Excess Inventory

In the cash economy, to sell excess stock, a business would typically apply a discount, run dealer promotions, or write off excess stock as a loss.  Bartercard helps companies put inventory, equipment, and employees to good use, converting downtime and spare…
Anna
January 17, 2024
2024 plans with a vision of digital transformation and strategy, marketing over view concepts, business team and goals
Business

A New Year: Business Growth & Strategic Focus

For businesses, a new year signifies an invaluable opportunity to embrace growth, adaptability, and innovation. The challenges of the past few years have fortified Kiwi businesses, providing the resilience needed to navigate uncharted territories. As the pages turn on the…
Anna
January 9, 2024
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Lifestyle

Take a Break

In the last decade, the landscape of the business world has undergone significant changes. Factors such as lockdowns, remote work, and hybrid learning have impacted both businesses and families. Small business owners, in particular, have faced challenges, with some forced…
Anna
December 14, 2023
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Business

Establishing and Maintaining Business Relationships

Despite the allure of complex sales techniques and advanced negotiation strategies, the bedrock of a company's success lies in fostering positive connections. The qualities essential for success in business mirror those crucial in personal life. Rather than polished sales tactics,…
Anna
November 28, 2023
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Finance

Commonly Forgotten or Overlooked Business Expenses

Running a business involves managing various expenses to keep operations smooth and profitable. While business owners are often vigilant in tracking major expenses, some costs tend to slip through the cracks, leading to financial discrepancies and potential compliance issues. Managing…
Anna
November 22, 2023
Young businessmen and women meeting and brainstorming on brand ideas
Marketing

The Importance of Building Brand Authority

Building brand authority has emerged as a powerful strategy to establish credibility, trust, and influence within the market. Where consumers are discerning and competitive industries thrive, brand authority plays a pivotal role in differentiating businesses and fostering long-term success. What…
Anna
November 8, 2023
Business

The Benefits of Business Process Outsourcing (BPO)

As companies constantly seek ways to streamline operations, reduce costs, and enhance efficiency, one strategy that has gained significant traction is Business Process Outsourcing (BPO). What is Business Process Outsourcing (BPO) Business Process Outsourcing (BPO) is a business strategy where…
Anna
November 6, 2023
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Business

The Importance of a Strong Online Presence

A solid online presence increases your visibility, enables you to connect with your target audience, engage potential customers, and drive fresh customer activity.  In this digital age, it's essential for any business looking to thrive and succeed. Visibility and Reach…
Anna
October 31, 2023