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BusinessMarketing

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business.  However, while all types of customers are equally important, their distinct characteristics require different marketing strategies.  Understanding these differences is essential for effective resource allocation and strategic planning. New…
Anna
February 26, 2024
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Business

Business Succession Planning: Preparing For The Future

Succession planning is crucial for any business, especially for family-owned enterprises transitioning from generation to generation.  It encompasses a range of estate planning tactics to ensure the business's continued success even after the original owners retire, pass away, or decide…
Anna
February 13, 2024
2024 plans with a vision of digital transformation and strategy, marketing over view concepts, business team and goals
Business

A New Year: Business Growth & Strategic Focus

For businesses, a new year signifies an invaluable opportunity to embrace growth, adaptability, and innovation. The challenges of the past few years have fortified Kiwi businesses, providing the resilience needed to navigate uncharted territories. As the pages turn on the…
Anna
January 9, 2024
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Business

Establishing and Maintaining Business Relationships

Despite the allure of complex sales techniques and advanced negotiation strategies, the bedrock of a company's success lies in fostering positive connections. The qualities essential for success in business mirror those crucial in personal life. Rather than polished sales tactics,…
Anna
November 28, 2023
Business

The Benefits of Business Process Outsourcing (BPO)

As companies constantly seek ways to streamline operations, reduce costs, and enhance efficiency, one strategy that has gained significant traction is Business Process Outsourcing (BPO). What is Business Process Outsourcing (BPO) Business Process Outsourcing (BPO) is a business strategy where…
Anna
November 6, 2023
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Business

The Importance of a Strong Online Presence

A solid online presence increases your visibility, enables you to connect with your target audience, engage potential customers, and drive fresh customer activity.  In this digital age, it's essential for any business looking to thrive and succeed. Visibility and Reach…
Anna
October 31, 2023
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Business

The Power of Collaborations and Building Partnerships

Collaborations and partnerships have become key drivers of success in the dynamic and competitive macro environment.  Business collaborations offer numerous benefits, including shared resources, expanded networks, increased market reach, and accelerated growth. Shared Resources and Expertise Partnerships allow businesses to…
Anna
September 26, 2023
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Business

The Importance of Having a Clear Pricing Strategy

Establishing an effective pricing strategy is crucial for businesses to achieve profitability, attract new customers, and retain existing ones.  Finding the right price that balances value for money with sustainable profit margins requires careful consideration. The Need for a Pricing…
Anna
September 12, 2023
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Business

How to Handle Difficult Customers

Every business inevitably encounters dissatisfied, angry, or difficult customers. These challenging situations can significantly impact staff morale, customer loyalty, and a company's reputation. If you've seen videos on social media about customers actively disrupting a business out of frustration over…
Anna
September 3, 2023