Skip to main content
Tag

attract new customers

Café workers holds Eftpos machine for paying customer
Business

How to Get New Customers While Retaining Loyal Ones

Growing your customer base is vital to the success of your business. So too is maintaining the relationships you already have with your existing customers. Each customer segment requires different marketing strategies as they each react differently based on their…
Anna
November 30, 2020
A content marketer typing on a laptop in a café
Business

Content Strategies for New vs Existing Customers

Content marketing could be a boon for your business if managed correctly. Informative, engaging, and relevant content helps attract new customers, keep loyal ones, and drive profitable customer actions. The most common mistake marketers make in content marketing is creating…
Anna
July 27, 2020
Woman at her desk, hanging her head in frustration
Business tips

Keeping Your Business Afloat When Operating on a Loss

No business has survived the era of COVID-19 completely unscathed. During such uncertain times, business owners have been faced with numerous challenges: layoffs, pay cuts, plummeting sales, and reduced profits. The reality is that many businesses will need to find…
Anna
June 29, 2020
Business owner reaches for wallet in breast pocket
Business

Tips to keep the cash coming in

There’s never been a more important time to focus on bringing cash into your business. If you’ve managed to keep your business afloat during these turbulent times, well done! Whether you’re thriving or just surviving, retaining decent cash flow is…
Anna
May 18, 2020
Arrangement of business items around laptop computer, for getting new customers during lockdown
Business tips

Three Tips to Reach Your Customers Online

Now is a very important time to be connecting with your customers online. Whether you’re an essential service or working from home in self-isolation, there’s still an opportunity to keep the lines of communication open between your business and its…
Anna
April 23, 2020
Woman working with notebook and laptop computer, writing content to get more customers
Business

How to Get More Customers with Content Marketing

Content marketing is a valuable tool to grow your business. It should play an important role in your overall marketing strategy. Engaging, informative, and persuasive content helps you get more customers by providing them with the information they need to…
Anna
March 30, 2020
Small business owner getting new customers with modern technology
Technology

Will Investing in New Technology Boost Your Small Business?

Every business, no matter how small, relies on technology for marketing, communication, and recording vital information. Technology makes business processes more efficient, allowing them to promote their products and services more creatively. There’s no denying that the right technology can…
Anna
March 27, 2020
Business computer with social media engagement graphics rising from keyboard
Business

How Social Media Has Changed Word-Of-Mouth Marketing

Word-of-mouth marketing has long been a tried-and-tested strategy, one that brands have relied on to extend the reach of their products and customer base. It’s a great way to attract and retain customers, as people tend to trust the recommendations…
Anna
March 26, 2020
Customers coming and going through a revolving door
Business

What is Customer Churn? A Helpful Introduction

Savvy business owners always have a carefully planned customer acquisition strategy in place to boost operations and sales. However, attracting new customers does not guarantee they will stick around. Businesses will lose customers. It’s inevitable. The cycle of new customers…
Anna
March 25, 2020
Close Menu