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small business owner

Marketing automation, growth marketing strategy concept. Digital marketing automation tools used for all in one, email marketing, social media, customer journey, pricing, advertising, and loyalty.
Marketing

Maximising Your Marketing ROI

In today's economic climate, every dollar counts, especially for businesses striving to make the most of their marketing resources. Wasting time and money on hit-or-miss campaigns is simply not an option. It's crucial to plan and track your marketing efforts…
Anna
March 24, 2024
Salesperson turning a knob to select customer retention strategy instead of acquisition.
BusinessMarketing

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business.  However, while all types of customers are equally important, their distinct characteristics require different marketing strategies.  Understanding these differences is essential for effective resource allocation and strategic planning. New…
Anna
February 26, 2024
Young woman stretching body while working with laptop computer at her desk home office.
Lifestyle

Take a Break

In the last decade, the landscape of the business world has undergone significant changes. Factors such as lockdowns, remote work, and hybrid learning have impacted both businesses and families. Small business owners, in particular, have faced challenges, with some forced…
Anna
December 14, 2023
Innovation corporate business concept of two men shaking hands
Business

The Power of Collaborations and Building Partnerships

Collaborations and partnerships have become key drivers of success in the dynamic and competitive macro environment.  Business collaborations offer numerous benefits, including shared resources, expanded networks, increased market reach, and accelerated growth. Shared Resources and Expertise Partnerships allow businesses to…
Anna
September 26, 2023
Photo of a male customer service agent with headset working in call centre.
Business

How to Handle Difficult Customers

Every business inevitably encounters dissatisfied, angry, or difficult customers. These challenging situations can significantly impact staff morale, customer loyalty, and a company's reputation. If you've seen videos on social media about customers actively disrupting a business out of frustration over…
Anna
September 3, 2023
Man in suit showing two partners a paper
Business

Effective Delegation in the Workplace

Delegation of tasks among employees not only helps in achieving efficient workflow processes but also fosters workplace relations and empowers team members to take ownership of their responsibilities. The following explores various strategies for task delegation in the workplace —…
Anna
August 23, 2023
Happy business team with raised hands celebrating their success in the office
Business

Building a High-Performance Team

Building a high-performance team is vital for the success and growth of any business.  Hiring and retaining talented individuals who are motivated and aligned with your company's goals can elevate your organisation to new heights. Why Build a High-Performance Team…
Anna
August 15, 2023
Close-up of a man's hand using a calculator
BusinessFinance

Tips for Managing Business Finances and Budgeting

Managing business finances and budgeting effectively is fundamental for any business's long-term success and sustainability. Implementing sound financial practices can help business owners ensure that their company remains financially stable, can fund operations, and can achieve growth. Financial Management  Create…
Anna
August 9, 2023
Woman using laptop at warehouse
Business

Managing Your Surplus Inventory

Too much excess stock or capacity ties up capital and can restrict you from investing in things you need.  In this update, we’ll help you re-think your approach to reducing your excess stock so you can grow your business. What…
Anna
July 3, 2023
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