Did you know that companies that blog have 55% more website visitors? (Hubspot 2015).
If this isn’t evidence enough that blogging is essential in business, take into consideration that the evolution of the internet, smarter technology and instant access to information combined has vastly reshaped the way customers shop.
Most people turn to Google as the first port of call when they want to make a buying decision – so if you are a business owner without a sharp presence online, you’re missing out on a big part of your market.
Blogging is a critical piece of a good marketing strategy and attracting more website visitors. With instant access to information, consumers have more choice and power when it comes to their spending decisions. This means that businesses have more pressure to exist where their buyers are looking, and establish a presence in the digital space.
New content = more website visitors
Each time you write a blog post you create another page within your website to show up in search engines when visitors search the same keywords. Blogging new content is essential if you want to attract more website visitors.
Five tips for successful blogging
1. Know your customer
2. Create original content
3. Give readers something valuable
4. Be clear and concise
5. Optimise your blog
Use keywords that your target market is searching on Google. A well-written blog will come up when your potential customers search the same keywords (for more information search SEO).
Encourage visitors to share your blog on Twitter, LinkedIn, Facebook and Google+ – always include social media buttons at the bottom. Promote your blog across your own social media and marketing channels.