It requires constant effort and expenditure for a business to attract new customers. You are always on the lookout for innovative ways to stay ahead of the game and be seen by your potential market. You’re continually putting your hand in your pocket for marketing and advertising, knowing that sadly not all of it will work.
Bartercard offers a proven way to expand your business community and attract new customers by tapping into a unique market of buyers and sellers. Since its launch in New Zealand in 1992, tens of thousands of business members in eight countries have continued to use the Bartercard network to increase their profits, expand their customer base, and offset their cash expenses.
How Bartercard works
Becoming a Bartercard member offers endless opportunities to expand your business by introducing you to other members who are keen to buy your products and services. Instead of paying with cash, Bartercard members use an electronic currency called trade dollars.
For taxation purposes in New Zealand, one trade dollar is equal to one New Zealand dollar. The trade dollars you earn through Bartercard members, you can then spend with other members to offset many cash expenses within your business.
Trade dollars are now a well-recognised and accepted method of payment in New Zealand and in the eight countries where Bartercard operates. Members see the huge benefit of accepting trade dollars (on top of their cash business) to increase their customer reach. These new customers allow you to fill your capacity, move stock and offset your cash expenses.
It’s like your cash business is the cake and Bartercard, the icing!
Utilising your excess capacity
No business is working at 100% capacity. The remaining capacity is what you are aiming to fill – whether that’s appointments in a diary, seats in a restaurant or stock that’s sitting on shelves. Your cash business should be covering your fixed overheads e.g.: rent, wages electricity, internet. By accepting Bartercard customers to fill some of that capacity, the only cost to you is your product/replacement cost.
Each time you spend using your trade dollars, you are effectively paying with your excess product or service. Therefore, you buy at a discount based on your profit margin. For example, if it cost you 35c in the dollar to produce your products or services, then for every $100 trade you spend it only costs you $35. So, you are in fact buying at a 65% discount.
Offset your cash expenses
To increase the profit in your business, you need to increase your sales or reduce your cash expenses. Bartercard helps you do both!
As mentioned, Bartercard provides you with the means to attract new customers who are keen to spend their trade dollars with you, thus increasing your sales. Just like cash sales, these trade dollars are deposited electronically and immediately into your Bartercard account. You can then use this additional income to pay for business expenses such as advertising, shop fittings and upgrades, computer programs, even staff incentives such as gift certificates.
With thousands of members locally and globally, you can spend your trade dollars on products and services from almost every industry. You can keep even more cash in your pocket by using your trade dollars for non-business expenses such as holidays or save serious cash by investing your trade dollars into real estate.
Receive an advance on your trade dollars sales
Bartercard offers its members an advance on trade dollar sales so you can start investing straight away into your business. The amount of the advance depends on your type of business as well as your trading and credit history.
This trade dollar advance may provide the boost you need to upgrade equipment, build a new website, or invest in professional marketing services to attract more customers.
Bartercard guarantees extra sales
With such a large network of members, Bartercard can safely guarantee to bring you extra business. On average you can expect a 10% increase in customers through Bartercard, but it doesn’t stop there. Look after your Bartercard members and they will bring you cash-paying customers through word-of-mouth recommendations.
Give us a call to find out how you can start to benefit today.