As more businesses are navigating their way into the digital landscape, the need to solidify one’s online presence and boost one’s online engagement is becoming more important. Aside from investing time and money into a well-developed website, one of the most effective tools to truly make your brand stand out from the crowd is blogging. Blogging is an inexpensive yet highly effective way to build brand awareness, drive traffic, and attract more customers. If you want to enhance your online marketing and customer acquisition strategy, you may want to consider prioritising content creation. Here’s why.
Educates your audience about your business
Beyond just providing general information on your products and services, blogs can bring deep insight into what your products and services can truly offer customers. From case studies to how-to guides, blogs have the power to educate readers, which also helps solidify your position and authority in the industry. These informative posts allow your customers to learn something new and discover how they can make the most from your offerings.
Builds your email database
Through informative blog articles, you can encourage your audience to sign up to email newsletters. When you provide your customers with material that adds value to their lives, the more willing they are to sign up, because they trust what you say. The more people who follow your blog, the more you’re able to build your email database, and boost your email marketing efforts.
Boosts search rank and drives traffic
Creating relevant and useful content is not only great for your audience, but it’s also beneficial for your search rank, and website traffic. While potential customers love well-written articles, search engines love optimised content. When your blogs are written with a strong SEO strategy in place, the more chance your company has to be seen. Through consistent blogging, you’ll gain more opportunities to rank in Google searches, drive organic traffic to your website, and ideally, convert more leads.
Develops new customer relations
As business owners, you shouldn’t see blogs as hard-sell articles that you write to get people to buy. High-quality content requires thoughtful and careful planning, as it’s a significant contributor to the success of your online marketing strategy. Blogging, when done right, is a way to attract potential customers in a more personal way, and engage the audience through a productive conversation where everybody benefits.
Opens room for connection and sharing
As we’ve said, blogs are a way to show your followers who you are as a business. Blogging paves the way for your company to communicate your brand message and character, and build a personality that your audience can learn from and relate with. These shared connections are crucial as they open room for a two-way conversation.
When people like what you write, the more likely they’d want to share your content with others. Whether that’s sharing the link to their circle of influence, retweeting your post, or sharing your articles to their walls, you get people talking. When this happens, you drive more traffic to your website, extending your reach even further.
Increase online exposure with Bartercard!
While you take advantage of blogging to establish your name as an expert in the industry, you can also join platforms that will help your business extend your reach. Bartercard is a B2B networking platform that introduces your brand to a whole new market that will increase your online exposure, generate new audiences, and help you build a community of like-minded people. Do business all over the world! Bartercard New Zealand has multiple offices—Auckland, Taranaki, Hawkes Bay, Christchurch, Dunedin, and more. To find out how our B2B networking solutions work, contact us today!