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Marketing

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BusinessMarketing

Planning for Peak Season

As sales events like Black Friday and Cyber Monday continue to grow in popularity across New Zealand, businesses face both exciting opportunities and mounting pressure.  The surge in customer demand can bring higher sales — but it can also test…
Bartercard New Zealand
November 11, 2025
A person typing on a laptop with marketing automation and icons on a virtual screen.
Marketing

Automating Marketing for Greater Efficiency

Running a business requires a focus on multiple areas, including customer service and operations.  Marketing can often become time-consuming, yet it is crucial for driving growth.  This is where automating marketing for greater efficiency becomes invaluable.  By utilising automation tools, small businesses…
Bartercard New Zealand
October 5, 2025
Marketing automation, growth marketing strategy concept. Digital marketing automation tools used for all in one, email marketing, social media, customer journey, pricing, advertising, and loyalty.
Marketing

Maximising Your Marketing ROI

In today's economic climate, every dollar counts, especially for businesses striving to make the most of their marketing resources. Wasting time and money on hit-or-miss campaigns is simply not an option. It's crucial to plan and track your marketing efforts…
Bartercard New Zealand
March 24, 2024
Young businessmen and women meeting and brainstorming on brand ideas
Marketing

The Importance of Building Brand Authority

Building brand authority has emerged as a powerful strategy to establish credibility, trust, and influence within the market. Where consumers are discerning and competitive industries thrive, brand authority plays a pivotal role in differentiating businesses and fostering long-term success. What…
Bartercard New Zealand
November 8, 2023
A business owner holding a tablet displaying the words Online Marketing and ideas
Marketing

Stretching Your Marketing Dollar

They say every dollar counts, and no more so than during the current economic climate.  No business can afford to waste its limited marketing resources on hit-or-miss campaigns. It’s essential to plan and track marketing efforts so you can evaluate…
Bartercard New Zealand
August 30, 2022
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