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Customers, new or old, are crucial for running a successful business.  However, while all types of customers are equally important, their distinct characteristics require different marketing strategies.  Understanding these differences is essential for effective resource allocation and strategic planning.

New customers: Why focus on customer acquisition?

Any new business will look at an acquisition strategy that attracts customers who are likely to become loyal.  Building a solid customer base can be challenging and often entails substantial investment to create a strong business foundation.

Before you start drafting a strategy, consider these fundamental questions:

  • Who constitutes your target demographic?
  • Where can they be found?
  • What pain points do they experience?
  • How does your product/service alleviate their needs?
  • What channels facilitate effective outreach?

While the answers will help formulate an adequate customer acquisition strategy, exploring collaborative opportunities with complementary businesses can also yield effective results.  Bartercard New Zealand, for instance, facilitates such partnerships, enabling businesses to expand their reach and forge valuable connections within their respective industries.

Returning customers: Why improve customer retention?

Statistics highlight the importance of customer retention.

  • Acquiring new customers costs five times more than retaining old ones.
  • By increasing customer retention by 5%, profits can improve by up to 25%.
  • Selling to existing customers boasts a success rate 70% higher than targeting new prospects.

Even with such promising results, approximately 44% of companies focus more on customer acquisition than retention.


Investing in a robust retention strategy not only fosters long-term sustainability but also enhances profitability.

Businesses rooted in customer retention strategies tend to achieve more with less, capitalising on the loyalty and trust of their existing clients.  Bartercard offers avenues for businesses to enrich customer experiences and expand their market presence through strategic trade partnerships, tapping into the loyal customer bases of collaborating members.

Aligning strategies with business objectives

Customer acquisition and retention strategies are indispensable components of a thriving business ecosystem.  Whether prioritising expansion or consolidation, Bartercard provides versatile solutions tailored to diverse business goals.  By leveraging our services, businesses can effectively attract new customers, nurture existing relationships, and optimise operational efficiency.  Reach out to Bartercard today to explore these transformative possibilities!

Bartercard New Zealand

Author Bartercard New Zealand

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