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brand awareness

Young businessmen and women meeting and brainstorming on brand ideas
Marketing

The Importance of Building Brand Authority

Building brand authority has emerged as a powerful strategy to establish credibility, trust, and influence within the market. Where consumers are discerning and competitive industries thrive, brand authority plays a pivotal role in differentiating businesses and fostering long-term success. What…
Bartercard New Zealand
November 8, 2023
Business rebranding concept image featuring wooden cubes and a hand
Business

Signs It’s Time to Rebrand Your Business

Your company’s branding is the most valuable and forward-facing asset setting your business apart from competitors. Brand identity is created through various visual elements and verbal language to identify and distinguish the brand in the buyer’s eye. However, you need…
Bartercard New Zealand
February 1, 2022