brand awareness Archives

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Business

Innovative Ways to Attract New Customers

Attracting new customers can be challenging and costly and often requires multiple forms of marketing. There is no one-size-fits-all approach when it comes to attracting new customers. If cash flow is tight, it pays to research and find alternative ways…

Bartercard New ZealandMay 13, 2024

Marketing

The Importance of Building Brand Authority

Building brand authority has emerged as a powerful strategy to establish credibility, trust, and influence within the market. Where consumers are discerning and competitive industries thrive, brand authority plays a pivotal role in differentiating businesses and fostering long-term success. What…

Bartercard New ZealandNovember 8, 2023

Business

Unlocking B2B Business Growth: 8 Effective Strategies Utilising Content

One crucial aspect many B2B business owners often overlook, particularly when starting out, is creating brand awareness. Instead of immediately diving into sales and marketing campaigns, they may wonder why they aren't inundated with business opportunities. While marketing campaigns can…

Bartercard New ZealandOctober 9, 2023

Business

Signs It’s Time to Rebrand Your Business

Your company’s branding is the most valuable and forward-facing asset setting your business apart from competitors. Brand identity is created through various visual elements and verbal language to identify and distinguish the brand in the buyer’s eye. However, you need…

Bartercard New ZealandFebruary 1, 2022

Business

Brand Extension & How it Can Empower Your Small Business

Growing your business means reaching new customers with your core products and reaching core customers with new products. The latter is the challenge that brand extension can help you overcome. Brand extension can expand your market reach and build a…

Bartercard New ZealandJune 2, 2021

B2b networking vector graphic of two people shaking hands with increasing profit graphs in background

Business

Market Research Techniques for B2B Businesses

Without market research, you have no way of knowing who your customers are or what they want, making it one of the key ingredients to business success. But how does market research play into the world of B2B networking? As…

Bartercard New ZealandOctober 21, 2020

Woman working with notebook and laptop computer, writing content to get more customers

Business

How to Get More Customers with Content Marketing

Content marketing is a valuable tool to grow your business. It should play an important role in your overall marketing strategy. Engaging, informative, and persuasive content helps you get more customers by providing them with the information they need to…

Bartercard New ZealandMarch 30, 2020

Business Business tips

8 ways to grow your B2B business with content

The digital shift is in full swing, so disseminating valuable content to grow a business and attract and nurture leads should be part of every marketing strategy. In this week's blog we discuss the topic and look at 8 ways…

Bartercard New ZealandOctober 4, 2016

brand awareness

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