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business strategies

Excited by good news motivated colleagues celebrating corporate success together
Business

Celebrating success in your business

Once you find good staff, you want to keep them. Making your workplace attractive and fun, recognising your employee’s achievements and milestones, while increasing their engagement and sense of camaraderie are all ways to keep your team members feeling happy…
Anna
June 9, 2021
Café workers holds Eftpos machine for paying customer
Business

How to Get New Customers While Retaining Loyal Ones

Growing your customer base is vital to the success of your business. So too is maintaining the relationships you already have with your existing customers. Each customer segment requires different marketing strategies as they each react differently based on their…
Anna
November 30, 2020
Business partners settling debts with handshake at office
Business

Collecting Business Debts Without Burning Bridges

As a small business owner, collecting outstanding debt is never an easy feat. It can be a frustrating ordeal when clients delay paying for your products and services, or worse, refuse to pay altogether! On top of that, even if…
Anna
October 29, 2020
Two hands shaking with white brick wall in background
Business

Turning Great Customer Service Into Extra Income

Your customers are the lifeline of your business; they grow and sustain your company when they’re treated as a priority. Whether you’re a startup or a large corporation, any successful business owner knows that success starts when you put your…
Anna
August 2, 2020
Animated graphic of the conversion funnel, showing people going in and money coming out
Business

Rethinking Your Business’s Sales Funnel

For many businesses, the sales funnel has served to visualise and quantify the process of converting leads into customers. It has helped many business owners better understand this process, but is the conventional conversion funnel still relevant today? Below, we…
Anna
August 2, 2020
Flat-lay image of hands drawing and creating plans in front of computer and mobile phone
Business

Short Term Vs Long Term Business Recovery

As many people are experiencing the impact of the ongoing pandemic, business owners and corporate leaders are enacting short-term recovery measures to keep business operations afloat. Implementing short-term recovery measures has benefits, but focusing solely on the short term can…
Anna
July 27, 2020
Woman at her desk, hanging her head in frustration
Business tips

Keeping Your Business Afloat When Operating on a Loss

No business has survived the era of COVID-19 completely unscathed. During such uncertain times, business owners have been faced with numerous challenges: layoffs, pay cuts, plummeting sales, and reduced profits. The reality is that many businesses will need to find…
Anna
June 29, 2020