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business strategy

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Marketing

How to Use Influencer Marketing to Promote Your Business

Incorporating influencer marketing involves leveraging online sources to endorse appropriate products to their specific audience. Social media influencers have emerged as powerful voices that can sway consumer opinions and shape purchasing decisions.  Influencer marketing has become a prominent strategy for…
Anna
October 16, 2023
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Business

Business Leader Spotlight: Warren Buffet

A self-made billionaire and one of the world's wealthiest people, business leader Warren Buffet is regarded as one of the most brilliant investors today. He has made countless financial investments and business deals, applying his knowledge and expertise in the…
Anna
July 4, 2022
Happy employees share a laugh
Business

How Engaged Employees Drive Better Business Outcomes

Employee satisfaction is key to employee engagement. If an employee is satisfied with their job and work environment, this directly correlates with the amount of effort they will put into their work. Using recent statistics and facts to further cement…
Anna
December 8, 2021
Close-up of hands with financial charts at business meeting
Business

Using Bartercard for Better Business Results

Sometimes an idea comes along that makes great business sense. For many businesses, that great idea is Bartercard! For over 28 years, Bartercard New Zealand has been helping business owners attract new customers, build their business networks and fund capital…
Anna
June 8, 2021
A calculator and statement with a pen which is being used to check off bank entries
Business

Top planning tips for the new financial year

There’s no better time to get your finances in order and strategies in place to increase your business profits as we start a new financial year. Bartercard can help make the road to tax time a little less bumpy with…
Anna
April 6, 2021
Hands of several businesspeople clutching sprout in handful of soil
Business

How Sustainability Adds Value to Your Business

A growing number of organisations are integrating sustainability into their business strategy, realising they can do well by doing good, and that business today is about more than just making a profit. As climate change, economic inequality, and other major…
Anna
January 27, 2021
Hands typing on laptop showing google analytics with ceramic mug on desk
Business

How You Can Use Analytics to Increase Profits

There are many ways you can use the internet to increase business profits, and one of them is through Google Analytics. Businesses rely on analytics to get insight into their consumer base—their demographics, preferences, and spending behaviour. They can then…
Anna
October 29, 2020
Seven hands cupped together to form the shape of a lightbulb
Business

10 of Our Favourite Quotes to Inspire Business Growth

At Bartercard, we know and understand that starting a business—no matter how big or small—is not for the faint of heart. More than conceptualising great ideas, being a business owner requires endless hours of work, stress, and sweat to achieve…
Anna
October 21, 2020
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