As a small business owner, collecting outstanding debt is never an easy feat. It can be a frustrating ordeal when clients delay paying for your products and services, or worse, refuse to pay altogether! On top of that, even if…
AnnaOctober 29, 2020
Your customers are the lifeline of your business; they grow and sustain your company when they’re treated as a priority. Whether you’re a startup or a large corporation, any successful business owner knows that success starts when you put your…
AnnaAugust 2, 2020
For many businesses, the sales funnel has served to visualise and quantify the process of converting leads into customers. It has helped many business owners better understand this process, but is the conventional conversion funnel still relevant today? Below, we…
AnnaAugust 2, 2020
Word-of-mouth marketing has long been a tried-and-tested strategy, one that brands have relied on to extend the reach of their products and customer base. It’s a great way to attract and retain customers, as people tend to trust the recommendations…
AnnaMarch 26, 2020
Whether you have plans to expand a business or you’re starting up a new venture, there is generally a time when a cash injection is required to help boost the business and increase profits. Businesses can choose from a wide…
AnnaFebruary 19, 2020
It’s an age-old dilemma. Diversifying your product range can help you meet a broader range of customer demands, but will it spread you too thin? Devoting your resources and energy to a narrower product range may ensure greater quality, value,…
AnnaFebruary 17, 2020
Businesses set long-term goals to help them measure their success. However, as a business owner, you must also set attainable and specific short-term goals that support the bigger picture. Invest time to create scalable plans that will accelerate your business…
AnnaFebruary 14, 2020
Businesses are always looking for new ways to generate extra income and boost their market share. When a brand develops and markets new brands that are slight variations on similar, existing products, the result is a phenomenon known as brand proliferation. Below,…
AnnaFebruary 12, 2020
Being a small business owner is an enormous task. Much of the operational responsibilities of your business rest on your own shoulders. With so much on your plate, it’s no wonder that business owners often fall into habits that may…
AnnaJanuary 21, 2020
