Competition is what business is all about. In fact, it may well be why you became a small business owner in the first place! If you’re a small business owner, however, you may sometimes feel like you can’t go toe-to-toe…
Bartercard NZMarch 30, 2020
Every business, no matter how small, relies on technology for marketing, communication, and recording vital information. Technology makes business processes more efficient, allowing them to promote their products and services more creatively. There’s no denying that the right technology can…
Bartercard NZMarch 27, 2020
Word-of-mouth marketing has long been a tried-and-tested strategy, one that brands have relied on to extend the reach of their products and customer base. It’s a great way to attract and retain customers, as people tend to trust the recommendations…
Bartercard NZMarch 26, 2020
Running a business requires up-to-date inventory management. When the demand for your products or services is high, you need an accurate inventory ledger to ensure production is meeting consumer demands. Conversely, when demand is low, business owners need to slow…
Bartercard NZMarch 2, 2020
Whether you have plans to expand a business or you’re starting up a new venture, there is generally a time when a cash injection is required to help boost the business and increase profits. Businesses can choose from a wide…
Bartercard NZFebruary 19, 2020
It’s an age-old dilemma. Diversifying your product range can help you meet a broader range of customer demands, but will it spread you too thin? Devoting your resources and energy to a narrower product range may ensure greater quality, value,…
Bartercard NZFebruary 17, 2020
Businesses set long-term goals to help them measure their success. However, as a business owner, you must also set attainable and specific short-term goals that support the bigger picture. Invest time to create scalable plans that will accelerate your business…
Bartercard NZFebruary 14, 2020
It’s not surprising to see a significant shift of practices when it comes to business networking. The world has adopted new ways to network that are no longer limited to face-to-face interactions. For a long time, business owners have attended…
Bartercard NZJanuary 17, 2020
The most basic way that businesses make a profit is to sell their goods and services. To do so first requires that businesses provide a good or service, then to market that product and make sales. However, there are two…
Bartercard NZJanuary 14, 2020
Small-to-Medium Enterprises (SMEs) often lack the sheer size they need to compete with much larger, international firms. Doing business in an environment where you’re one of the smaller fish is difficult, which is why smaller businesses often align their objectives…
Bartercard NZJanuary 14, 2020
