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small business

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Marketing

How to Use Influencer Marketing to Promote Your Business

Incorporating influencer marketing involves leveraging online sources to endorse appropriate products to their specific audience. Social media influencers have emerged as powerful voices that can sway consumer opinions and shape purchasing decisions.  Influencer marketing has become a prominent strategy for…
Anna
October 16, 2023
Indoor shot of two young women friends smiles as they receive their hot drinks from the cafe counter. Happy young female friends buying coffee.
Business

Ways to improve customer service and retention

In today’s competitive business landscape, customer service is fundamental in building strong relationships with patrons and driving business growth.  Providing exceptional service not only enhances customer satisfaction but also leads to increased loyalty and retention. Listen and understand customer needs…
Anna
July 23, 2023
A woman entrepreneur standing in her business.
Business tips

Effective Strategies for Monitoring Cash Flow

Ensuring smooth cash flow is crucial for the success of your business. By implementing a few strategic measures, you can keep your company's finances flowing seamlessly. Here are some effective tactics to help you stay on top of your cash…
Anna
May 31, 2023
A man on a forklift works in a large warehouse, unloads bags of raw materials
Business

How To Address Rising Raw Materials Costs

If your company makes a product, whatever it may be, then your raw materials will be one of your biggest expenses and most consequential pulls on your profitability. So, how do you reduce material costs without impacting the quality of…
Anna
June 29, 2021
A content marketer typing on a laptop in a café
Business

Content Strategies for New vs Existing Customers

Content marketing could be a boon for your business if managed correctly. Informative, engaging, and relevant content helps attract new customers, keep loyal ones, and drive profitable customer actions. The most common mistake marketers make in content marketing is creating…
Anna
July 27, 2020
Flat-lay image of hands drawing and creating plans in front of computer and mobile phone
Business

Short Term Vs Long Term Business Recovery

As many people are experiencing the impact of the ongoing pandemic, business owners and corporate leaders are enacting short-term recovery measures to keep business operations afloat. Implementing short-term recovery measures has benefits, but focusing solely on the short term can…
Anna
July 27, 2020
Business computer with social media engagement graphics rising from keyboard
Business

How Social Media Has Changed Word-Of-Mouth Marketing

Word-of-mouth marketing has long been a tried-and-tested strategy, one that brands have relied on to extend the reach of their products and customer base. It’s a great way to attract and retain customers, as people tend to trust the recommendations…
Anna
March 26, 2020
Customers coming and going through a revolving door
Business

What is Customer Churn? A Helpful Introduction

Savvy business owners always have a carefully planned customer acquisition strategy in place to boost operations and sales. However, attracting new customers does not guarantee they will stick around. Businesses will lose customers. It’s inevitable. The cycle of new customers…
Anna
March 25, 2020
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