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Business

How To Address Rising Raw Materials Costs

If your company makes a product, whatever it may be, then your raw materials will be one of your biggest expenses and most consequential pulls on your profitability. So, how do you reduce material costs without impacting the quality of…
Anna
June 29, 2021
Business

Content Strategies for New vs Existing Customers

Content marketing could be a boon for your business if managed correctly. Informative, engaging, and relevant content helps attract new customers, keep loyal ones, and drive profitable customer actions. The most common mistake marketers make in content marketing is creating…
Anna
July 27, 2020
Business

Short Term Vs Long Term Business Recovery

As many people are experiencing the impact of the ongoing pandemic, business owners and corporate leaders are enacting short-term recovery measures to keep business operations afloat. Implementing short-term recovery measures has benefits, but focusing solely on the short term can…
Anna
July 27, 2020
Business

How Social Media Has Changed Word-Of-Mouth Marketing

Word-of-mouth marketing has long been a tried-and-tested strategy, one that brands have relied on to extend the reach of their products and customer base. It’s a great way to attract and retain customers, as people tend to trust the recommendations…
Anna
March 26, 2020
Business

What is Customer Churn? A Helpful Introduction

Savvy business owners always have a carefully planned customer acquisition strategy in place to boost operations and sales. However, attracting new customers does not guarantee they will stick around. Businesses will lose customers. It’s inevitable. The cycle of new customers…
Anna
March 25, 2020
Business

Why You Should Consider Flexible Work Schedules

Thanks to a massive shift in technology, companies are starting to adopt flexible work arrangements for their employees. Companies are incorporating flexible work schedules, which involve giving employees the freedom to arrive and depart from work at varying times. This…
Anna
March 5, 2020
Business

Five Ways to Increase Online Sales for Your Business

It’s no secret that online sales are quickly overtaking those made over the counter. Customers love the convenience of shopping from their office, at home, and on the go. If you’re not building your e-commerce presence, you’ll find your business…
Anna
February 25, 2020
Business

Three Helpful Tips to Prevent Email Overload

Emails are a necessary part of everyday business communication. They can also be a major distraction that eats up your time and negatively affects your productivity. With emails now on your phone, it’s even easier for your attention to be…
Anna
February 25, 2020