branding Archives - Bartercard

Business

Signs It’s Time to Rebrand Your Business

Your company’s branding is the most valuable and forward-facing asset setting your business apart from competitors. Brand identity is created through various visual elements and verbal language to identify and distinguish the brand in the buyer’s eye. However, you need…

Bartercard New ZealandFebruary 1, 2022

Business

Would A Mobile App Benefit Your Business?

If you’re running a business, you probably know that most people are already on mobile. We spend hours every day staring at our mobile phones and interacting with applications for a wide range of services, from social interaction to e-commerce.…

Bartercard New ZealandOctober 29, 2020

Business

Collecting Business Debts Without Burning Bridges

As a small business owner, collecting outstanding debt is never an easy feat. It can be a frustrating ordeal when clients delay paying for your products and services, or worse, refuse to pay altogether! On top of that, even if…

Bartercard New ZealandOctober 29, 2020

Business

Building Trust Through Online Reputation Management

Your business reputation is worth protecting at all costs, both online and offline. If you discovered someone in the offline world talking about a negative experience they’d had with your business, you would want to know about it. Most likely,…

Bartercard New ZealandOctober 22, 2020

Business

Has COVID-19 Affected Brand Loyalty?

A solid customer loyalty strategy is one of the most vital aspects of customer retention. Creating one requires thorough planning, a deep understanding of your customers, as well as several trial and error processes. Now that you’ve finally nailed a…

Bartercard New ZealandOctober 21, 2020

Seven hands cupped together to form the shape of a lightbulb

Business

10 of Our Favourite Quotes to Inspire Business Growth

At Bartercard, we know and understand that starting a business—no matter how big or small—is not for the faint of heart. More than conceptualising great ideas, being a business owner requires endless hours of work, stress, and sweat to achieve…

Bartercard New ZealandOctober 21, 2020

The words “market research” typed on paper by typewriter

Business

Market Research Tips for Offering New Products & Services

Business owners hoping to increase sales and maintain a competitive edge often consider expanding their pipeline of available products or services. However, a product line expansion is more than just adding a new bullet point to a list. Many product…

Bartercard New ZealandSeptember 27, 2020

Business tips

How to Measure the Success of a Customer Loyalty Programme

Doing business in such a competitive e-commerce market, loyal customers will be the backbone of your success. Research claims that acquiring new customers is five times more expensive than retaining ones. This is why more businesses are striving to optimise…

Bartercard New ZealandSeptember 27, 2020

Customer redeems rewards points at local café

Business

Does Your Customer Rewards Program Make the Cut?

Competition for loyal customers can be fierce, particularly as we enter a period of recovery on the heels of the COVID-19 crisis. With loyal customers such a precious commodity in the business world, many businesses are finding new, innovative, and…

Bartercard New ZealandJune 25, 2020

Business

Product Range: Is it better to specialise or diversify

It’s an age-old dilemma. Diversifying your product range can help you meet a broader range of customer demands, but will it spread you too thin? Devoting your resources and energy to a narrower product range may ensure greater quality, value,…

Bartercard New ZealandFebruary 17, 2020

branding

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