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branding

A group of cubes with social media logos on them next to a jigsaw puzzle
Business

Leveraging Social Media to Grow Your Brand

With most customers researching online before making a purchase, social media has become one of the most valuable tools available for businesses.  For small enterprises, especially, visibility is crucial.  Social media helps increase awareness, connect with audiences, and highlight what…
Bartercard New Zealand
September 28, 2025
Wooden cubes with text brand awareness and drawing image of megaphone.
Business

Building a Strong Brand

A strong brand identity sets a business apart, creates recognition, and fosters trust among customers.  More importantly, it helps businesses communicate their values consistently, which is critical for long-term growth and success. Brand identity goes beyond logos and colours; it…
Bartercard New Zealand
September 15, 2025
Business rebranding concept image featuring wooden cubes and a hand
Business

Signs It’s Time to Rebrand Your Business

Your company’s branding is the most valuable and forward-facing asset setting your business apart from competitors. Brand identity is created through various visual elements and verbal language to identify and distinguish the brand in the buyer’s eye. However, you need…
Bartercard New Zealand
February 1, 2022
Worried woman with mask groceries shopping in supermarket looking at empty wallet
Business

Has COVID-19 Affected Brand Loyalty?

A solid customer loyalty strategy is one of the most vital aspects of customer retention. Creating one requires thorough planning, a deep understanding of your customers, as well as several trial and error processes. Now that you’ve finally nailed a…
Bartercard New Zealand
October 21, 2020
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