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customer retention

A fruit and veg stall displaying produce with price tags

The Importance of Having a Clear Pricing Strategy

Establishing an effective pricing strategy is crucial for businesses to achieve profitability, attract new customers, and retain existing ones.  Finding the right price that balances value for money with sustainable profit margins requires careful consideration. The Need for a Pricing…
September 12, 2023
Café workers holds Eftpos machine for paying customer

How to Get New Customers While Retaining Loyal Ones

Growing your customer base is vital to the success of your business. So too is maintaining the relationships you already have with your existing customers. Each customer segment requires different marketing strategies as they each react differently based on their…
November 30, 2020