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small business new zealand

Clearance sale sign in store window
Business

Why You Should Take Your Next Clearance Sale Online

Having a clearance sale at a physical shop has its benefits; it allows you to oversee business operations real-time and you can physically see customers going in and out to find their favourite products at a discounted price. However, if…
Anna
December 22, 2020
Café workers holds Eftpos machine for paying customer
Business

How to Get New Customers While Retaining Loyal Ones

Growing your customer base is vital to the success of your business. So too is maintaining the relationships you already have with your existing customers. Each customer segment requires different marketing strategies as they each react differently based on their…
Anna
November 30, 2020
Business partners settling debts with handshake at office
Business

Collecting Business Debts Without Burning Bridges

As a small business owner, collecting outstanding debt is never an easy feat. It can be a frustrating ordeal when clients delay paying for your products and services, or worse, refuse to pay altogether! On top of that, even if…
Anna
October 29, 2020
Hands typing on laptop showing google analytics with ceramic mug on desk
Business

How You Can Use Analytics to Increase Profits

There are many ways you can use the internet to increase business profits, and one of them is through Google Analytics. Businesses rely on analytics to get insight into their consumer base—their demographics, preferences, and spending behaviour. They can then…
Anna
October 29, 2020
Worried woman with mask groceries shopping in supermarket looking at empty wallet
Business

Has COVID-19 Affected Brand Loyalty?

A solid customer loyalty strategy is one of the most vital aspects of customer retention. Creating one requires thorough planning, a deep understanding of your customers, as well as several trial and error processes. Now that you’ve finally nailed a…
Anna
October 21, 2020
Seven hands cupped together to form the shape of a lightbulb
Business

10 of Our Favourite Quotes to Inspire Business Growth

At Bartercard, we know and understand that starting a business—no matter how big or small—is not for the faint of heart. More than conceptualising great ideas, being a business owner requires endless hours of work, stress, and sweat to achieve…
Anna
October 21, 2020
Small business owner calculating business profits
Business

Ensuring Your Profit Increase is Sustainable

Increasing business profits is certainly a highlight for any entrepreneur. Combining consistent hard work, a sound business model, and impressive growth strategies can catapult your business to success. However, high profits are not enough to sustain business growth. As market…
Anna
September 27, 2020
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