Digital Business Essentials in 2018

To support our latest eBook, 2018 Digital Business Essentials, check out some of our digital must-haves for the modern-day SME who is looking to attract and get more customers. Get your business working smarter!

Consider inbound Marketing

In a time when customers can purchase almost anything online, make sure your brand is working for your business and bringing customers in directly through inbound marketing. Don’t just rely on standard advertising methods.   According to adweek.com, 81% of consumers will research a brand before they to commit to a purchase, so make sure your brand is ranking high in the searches. 2018 Digital Business Essentials will provide you with the steps you need to consider when it comes to inbound marketing.

Develop a digital marketing strategy 

Before you launch into full strategy mode, make sure you have the basics in place to help define your longer-term marketing strategy:

• What is the market you’re appealing to and who is your competition?  Consider who your customers are and their pain points.  What solutions do they require?
• A strong brand and a clear message to your potential customers
• How will you track and measure your website’s performance and leads?

Once you have the basics established, consider the following digital essentials:

Search Engine Optimisation (SEO)
Search engines will rank websites based on what they consider most relevant to users.  Make sure your website is easy to use and navigate around and has attractive and relevant content.  Consider keyword research, provide regular content updates and backlinks and perhaps most important of all, make sure your website is mobile-friendly.

Social Media Marketing
Social media provides a platform for you to create a following, build your brand and increase sales, so if you’ve not yet launched onto Facebook, Instagram, LinkedIn or Twitter, now is the time.  However, it’s not an easy undertaking and it can be time-consuming. Our eBook, 2018 Digital Business Essentials will provide you with some of the key marketing essentials you need to know to help you increase your online exposure.

Digital Advertising
It’s not all about content!  Stay ahead and stand out from the crowd by increasing your brand’s exposure through targeting specific audiences via the likes of Google AdWords.  Our eBook will guide you through the steps to building successful AdWords campaigns.

Retargeting On Facebook and Google
Retargeting allows ads to be put in front of individuals who’ve interacted with your brand – whether it’s clicking an ad, visiting your website or opening an email from you.  It’s a cost-effective way of putting your brand in front of potential customers multiple times, so why not boost your business by retargeting your warmest leads.

Interested to learn more?  Download our FREE Digital Essentials eBook today.